Only by engaging the customer in a co-creation experience, and by learning from this experience, is the customer likely to change his or her routinized banking behavior. Goods (both durable and non-durable) derive their value through use the service they provide.FP4Operant resources are the fundamental source of competitive advantage The comparative ability to cause desired change drives competition. Their experiences develop, reinforce or alter the customers ability to co-create. Value creation becomes the driver in building of brands built around the customers rather than companys requirements. Here value is created from experiences rather than products and services, and value is not about conventional advertising, but building processes to support customer experience. Suppliers who understand the nature of customer learning can develop processes to support and improve a customers capability to co-create.. For example, the processes that retail banks use to help customers understand the value of switching from branch-based banking to online banking illustrate this form of learning.

External or supplier-initiated factors can cause customers to alter their behavior and existing practices in adopting new processes the model refers to these processes as customer learning. Customer satisfaction, however, is not in itself sufficient to encourage repeat visits and purchases Research has found that factors such as relationship benefits or product attributes, previously thought important to customer satisfaction, do not necessarily affect customer retention. Any legal, environmental, social or any other issues may come up in future that can affect your capital. Consumers form attachment with brands mirroring their social relationships. For example, empowered, informed, and proactive consumers can co-create the value of products with service providers through the processes of design, implementation, evaluation, and improvement. Brand identity is co-created with consumers and other stakeholders and this element of co-creation is especially apparent in consumer groups such as brand communities. This customer centric marketing logic collaborates with and learns from customers, adapting to their individual and dynamic needs, so that value is defined and co-created by them rather than embedded in the product.

A static operand resource requires some operation for it to be useful and valuable, while an operant resource is dynamic and can produce a result or effect. Some ecommerce website builders are simple to use, while others require a steep learning curve. You must decide what to do with the website or blog. Customers must assemble the product themselves with the materials and services that IKEA provides in order to experience the value of co-creation. It’s never enough just to ask questions, you must utilize feedback by paying attention to what people are saying and respond in the most positive way possible. Internet MarketingIn order to grab the attention of maximum patients via the medical or dental website, you need to focus on digital marketing. Vargo explained that the service-dominant logic is a marketing logic that views service, not goods, as the focus. Basic to SD Logic is the shift in marketing focus from goods to services.

Therefore, firms shift from selling maximum number of goods to maximum flow of service from the firm to the customer. The SD Logic is a paradigm shift in marketing and might be a precursor for a new economic system that integrates goods with services. Operant resources are vital in the SD logic. PremiseExplanationJustificationFP1Service is the fundamental basis of exchange.The application of operant resources (knowledge and skills), service, is the basis for all exchange. Service is exchanged for service.FP2Indirect exchange masks the fundamental basis of exchange.Goods, money, and institutions mask the service-for-service nature of exchange. IKEA, for example, emphasizes the importance of self service. Home SecurityThe importance of security cannot be ignored. The benefits of eCommerce like its around-the-clock availability, the wide opportunity of your book for your readers, the speed and easy accessibility, plus the international reach will be on your hands. While the benefits of using on-line banking may appear obvious, a cognitive approach based on explanations and directions is unlikely to work satisfactorily by itself. Be sure to have skilled employees before opting to automate your testing work. The income potential of a commercial broker depends on the work experience and the market conditions.